JOURNALISM
REGULAR ASSIGNMENTS GUIDES
AFAR magazine Paris local expert LUXE City Guide Paris (print)
LUXE City Guide Paris resident editor LUXE City Guide Barcelona (print)
AFAR Paris Guide (digital)
AFAR Monaco Guide (digital)
ARTICLES – digital ARTICLES- press
AFAR Magazine (900000 subscribers) WOW inflight magazine
The Girls Guide to Paris (100000 readers) Luxos Magazine
HIP Paris Blog (100000 monthly readers) M’Safiri inflight magazine
Only in Paris (200 daily readers)
ADVERTISING
AGENCY CLIENT PROJECT
Ogilvy Girard-Perregaux pitch
Publicis Cartier, Garnier, Biotherm websites
Dior, Lancôme CRM, newsletters, app design
McCann L’Oreal Paris TV commercials, websites, apps, print, events
Textuel Hermès Social media posts
EMPLOYMENT
Creative Director, YMCA of San Francisco… 2002
PR, creative direction, and event planning to support fund raising campaigns
Creative Director, Takira… 2001
In-house campaign development, marketing and PR for a direct marketing and viral marketing firm
Photographer… 1997 – 2002
Portrait and fine art photography studio
Art Director, The PMI Group, Inc… 1995 – 1997
Created corporate collateral, promotional pieces, sales presentations, trade show booths and newsletters
Freelance Creative Director/Art Director… 1991 – 1995
Art direction and product development for Birks jewelry, Disney, McDonald’s and Mattel (Barbie)
Art Director/Marketing Coordinator, Le Château Stores of Canada… 1989 – 1991
PR, advertising and promotional campaigns for a large retail fashion chain
EDUCATION University of California at Los Angeles (UCLA) French Literature… 1984 -1989
Université de Paris Sorbonne, France Dîplome de la Civilisation Française… 1987 – 1988
LANGUAGES Fluent French and English; Basic Italian and Hebrew
PASSIONS Africa, Photography, and Light