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JOURNALISM
REGULAR ASSIGNMENTS                                   GUIDES
AFAR magazine Paris local expert                        LUXE City Guide Paris (print)
LUXE City Guide Paris resident editor                LUXE City Guide Barcelona (print)
AFAR Paris Guide (digital)
AFAR Monaco Guide (digital)

ARTICLES – digital                                                  ARTICLES- press
AFAR Magazine (900000 subscribers)               WOW inflight magazine
The Girls Guide to Paris (100000 readers)         Luxos Magazine
HIP Paris Blog (100000 monthly readers)         M’Safiri inflight magazine
Only in Paris (200 daily readers)

ADVERTISING
AGENCY    CLIENT                                        PROJECT
Ogilvy        Girard-Perregaux                        pitch
Publicis     Cartier, Garnier, Biotherm        websites
Dior, Lancôme                             CRM, newsletters, app design
McCann     L’Oreal Paris                                TV commercials, websites, apps, print, events
Textuel      Hermès                                          Social media posts

EMPLOYMENT
Creative Director, YMCA of San Francisco… 2002
PR, creative  direction, and event planning to support fund raising campaigns

Creative Director, Takira… 2001
In-house campaign development, marketing and PR for a direct marketing and viral marketing firm

Photographer… 1997 – 2002
Portrait and fine art photography studio

Art Director, The PMI Group, Inc… 1995 – 1997
Created corporate collateral, promotional pieces, sales presentations, trade show booths and newsletters

Freelance Creative Director/Art Director… 1991 – 1995
Art direction and product development for Birks jewelry, Disney, McDonald’s and Mattel (Barbie)

Art Director/Marketing Coordinator, Le Château Stores of Canada… 1989 – 1991
PR, advertising and promotional campaigns for a large retail fashion chain

EDUCATION     University of California at Los Angeles (UCLA) French Literature… 1984 -1989
Université de Paris Sorbonne, France Dîplome de la Civilisation Française… 1987 – 1988
LANGUAGES     Fluent French and English; Basic Italian and Hebrew
PASSIONS          Africa, Photography, and Light